Pay Per Click

Pay Per Click (PPC) marketing is highly effective advertising that drives targeted traffic to your website, and allows tremendous control with geo-targeted ads, marketing budget, and quantifiable results. Perspective Internet Marketing is a Google Adwords Certified company, as well as Yahoo! & Bing qualified. Additionally we craft strategic Facebook advertising campaigns.

Our PPC Management Process

• Assess client needs (e-commerce, local business etc.) 
• Keyword research and competitor analysis
• Create Google Adwords, or other PPC dashboards within Yahoo! Bing account professionally (Facebook below)
• Create customized ad groups based on research
• Determine if “Content & Behavioral” advertising should be activated
• Create optimized ad copy, to increase quality score, CTR, and optimal impressions
• Increase overall quality score with landing page optimization, bids, and multivariate testing
• Analyze effectiveness of campaigns, suggest allocation of marketing ad spend

Facebook PPC Advertising

• Create highly targeted, demographic PPC ads on Facebook

Pay Per Click Management Pricing

Our PPC management packages are customized and based on several dynamics such as flat fee pricing, 10-20% of ad spend depending, or both.

GET STARTED

Augment your PPC campaign with Content and Behavioral ads.